One of the better way of building backlinks to your website is by making press releases. It normally means writing text containing good keywords & making an announcement related to a website or the products your company sells. You submit your text to a press release site like and you get a whole page dedicated to your release with a link back to your site.
You can say submitting press releases in some ways similar to article writing.

The pros of press releases over article submissions are that it’s easy to write a press release than an article as you can simply write about events/news happening on a website or the launch of a new product. Another advantage is Press releases can often be shorter (300 words or so) compared to an article.

Submission to press release sites in most cases prove successful. Press releases will be linked from the press release site’s homepage and will be indexed very quickly. Often the homepage of these sites have high PR 6-7 – and your article will mostly do pretty well in SERPs for the day or so that the article remains linked on the homepage. It also helps in improving your media relations as you can send your press releases via email to the journalists and users i your market segment.

These are 2 popular distribution services for electronic press releases, but they are paid.

# PRWeb

# PRLeap

But there are also a lots of Free Release sites, You can check out the list of  some Free Press Release Sites .