After Myspace nowdays the trend to be build one of those niche long tailed sites for Twitter. There are so many Twitter applications from desktops to web applications popping everyday, tweetme, retweet all kinds of services based on Twitter. So natually there is a craze to market and advetise on it. Recently we had come across a third-party advertising site called “ Be-A-Magpie ” from Germany for Twitter.  The idea is pretty simple, advertisers need to sign up & provide a ad text,CPM rates, budger per day, keywords & it will serve the ads as a tweet in a Twitterer who is a publisher of Be-A-Magpie. Now how the Twitterer is selected to match the adtext? as far as they say it is done by a matching algorithm. Coming to the point we had run ads in & well I was not fully satisfied because of some issues. Firstly the ads come as a tweet but a word called “ads” is prefixed with the tweet so as I believe the people who tweet are quite net-savy & I wonder how many will click seeing the word” ads”, only those who will be like really interested in the product can click on the link. Another issue is tracking clicks & conversions as many tweet using other applications, if you see your analytics account ti does not match the number of clicks which be-a-magpie shows. But yes you can mail them and they can send you a detailed log. It’s very new to comment on, but they need to come up with some more smart features for improving click convertions.

Any advertsing platform make by Twitter would be much better, but as there are many twitter advertising model rumors we are yet to see how twitter comes up something by themselves for advertising & revenue generation. It has to be very innovative so that it can blend perfectly without annoying users, but yes they have to come up with a good revenue model or else in the long run  they will fade away like some sites no matter how many traffic may they get!