Tool to Automate Event Tracking in Google Analytics
There are multiple ways to track outbound links, external links & downloads in Google Analytics discussed in many blogs & forums. Downloads can be tracked best by using _trackEvent function & assigning categories,functions & labels for the specific files to download. Similarly for outbound links you can use manual way as onClick=”recordOutboundLink & use parameters like category, action. But the manual process is very hectic & can’t be used for big sites.
There is a great tool called Analytics Engine by which you can easily track events like, external links, email clicks & file downloads for the overall website. The best part is they have a free version called Lite by which you can track around 100,000 Monthly Pageviews . It’s very easy to install just you need to put a small code snippet. Of course there is Pro & Enterprise versions which provide additional features like form interactions, scroll tracking, cross domain tagging etc. You can Download & try it out as it is really nice tool if you are interested in advanced Analytics.
November 8, 2011