Using Heat MapTools to Enhance Site Usability
It has been quite some years the concept of Heatmap is there, but apart from few big websites most shy away from it. The primary focus always shift to getting more and more traffic & marketing but it’s equally important to focus on user interface & site navigation. The main reasons are to increase conversion rate, analyze page elements & work on design layout, optimize ad placements.
These are some really nice Heatmap tools which you can use on your websites
Crazy Egg – This tool is there for quite some time now. Initially there was free plan but now all plans are paid. Good interface, apart from Heat maps & scroll maps there is also a nice feature as confetti which lets you find click sources by site referrals, visitor sources.
Click Density- It has free as well as paid versions & also has advanced tracking system as well.
phpmyVisites – It is a free & powerful open source (GNU/GPL) software for websites statistics and audience measurements.
Seevolution – This service is relatively new having paid & free plans but has a nice feature as real-time website data & it can also be integrated with Google Analytics. It also has wordpress plugins, Magento & Drupal modules.
ClickTale – Though it has a free version but the paid versions are a bit costly. Apart from heatmaps they show a visual presentation of your visitors actions whic can be recorded including mouse movements, scrolls & clicks.
November 17, 2011